History of the house

In golf, the player is alone with the ball, but never alone with the strategy. At their side, the caddie analyzes, reassures, and offers the right club at the right time. Their role? To bring out the best in the player.


Lowery Heritages is your Mental Shopping Cart.
In the arena of professional life as well as on the field, we are there to accompany you (with the cap), guide you (with the exercises) and support you (by reducing interference).
Stop battling your doubts alone.


Identity & Vision

The path to alignment

Introduced to golf by his grandfather, Charles discovered at a very young age that excellence stems as much from inner mastery as from the perfect stroke. On the cold fairways, he learned the discipline, precision, and calm of great minds.

But it was by taking on the role of caddie for his loved ones during Grand Prix and competitions that he grasped the true essence of victory.
Alongside them, in the heat of the action, he experiences the vital power of the "second man". He understands that to win, technique alone is not enough: unwavering strategic, emotional and mental support is necessary.

Yet, away from the golf course, he is experiencing a profound loss of meaning: a relationship where he loses himself, a city that doesn't reflect his rhythm, a soulless job. The outside world seems to hold together, but his inner world is faltering.

The breaking point becomes a point of awakening. Charles decides to invest radically in himself.
He immersed himself in the study of mental preparation, attended a series of immersive seminars, and embarked on months of individual coaching to deconstruct his own blocks.

That's when everything falls into place. He realizes that the mental tools that make champions win are the same ones that allow you to succeed in life.

From this fusion between the heritage of golf and the power of personal development, LOWERY Heritages was born.
A conscious luxury home, designed to be that invisible shopping cart that equips you, guides you, and reminds you to walk in your truth, with intention and grandeur.

“Golf is a game played on a five-inch course, the distance between your two ears.”
Bobby Jones

Embody inner excellence, inspire outer

We live in an age of saturation: standardized behaviors, constant comparison, superficiality, and a culture of falsehood. A society overflowing with information but poor in meaning, where many are searching for inner guidance.

Faced with this, Charles defends a strong conviction: true luxury today is being oneself. Inner luxury: clarity, alignment, personal truth in a world that pushes appearances.

LOWERY Heritage embodies this vision. The creations are not accessories, but bridges between the invisible—thoughts, discipline, intention—and the visible—posture, presence, elegance. Each piece is designed to enhance self-esteem, confidence, and inner strength.

In addition, there is an immersive experience: guided rituals, audios, grounding exercises and mental preparation to support each person in their transformation.

The House's ambition is simple: to elevate, refocus, reveal.

Wearing a LOWERY creation is not about showing something: it's about fully embodying yourself, inspiring by your presence and expressing the ultimate luxury: the luxury of being yourself.

Heritage & Roots

Saint-Étienne & exceptional textiles

LOWERY Héritages has chosen to establish itself in Saint-Étienne, the cradle of exceptional textile expertise and a land of innovation where craftsmanship and creativity blend. It is here, in the heart of this city of ribbon makers, that the origins of the founder and his family lie, a lineage shaped by precision, resilience, and a love of fine craftsmanship.

True to this heritage, the Maison perpetuates the spirit of the Saint-Étienne workshops, celebrating invisible details, noble materials, and mastery of gesture. LOWERY reinterprets this tradition in a contemporary vision of conscious luxury, where each creation becomes a symbol of attraction, intention, and accomplishment, connecting family roots to the manifestation of the future.

A three-hundred-year-old family heritage rooted in excellence


For three generations, this passion for textiles has run through the family's veins, in Saint-Étienne, the historic cradle of French textile expertise. The great-grandfather already ran his workshops, designing collections, crafting hats, caps, ties, accessories, and certain pieces of clothing, embodying the value of detail and care. The grandfather, supported by his sister and brother, gave birth to a textile company dedicated to the manufacture of accessories and clothing, a place where the taste for beauty, the demand for materials, and the precision of the gesture have been passed down from hand to hand. The father, for his part, worked at the heart of this family business before joining a fashion house, enriching his vision, its codes, and its high standards.

Today, Charles takes up the torch and continues what his lineage has built by creating the LOWERY Héritages house, a space where luxury meets awareness, rigor and inner power.