History of the house

Born in Saint-Étienne, the historic cradle of French textiles, the House draws on three generations of expertise to create pieces of masterful elegance.
Charles, a golfer since the age of seven and a proponent of mental preparation, embodies the union of precision, discipline and conscious intention.

Through LOWERY Héritages, he has created a universe where each cap becomes a symbol of mindset, a manifestation of inner confidence, an invitation to self-mastery and a silent affirmation of personal excellence.

Identity & Vision

Mind before action

Introduced to golf by his grandfather, Charles understood early on that the sport is not only played on the course, but also first and foremost in the mind. Through training in the cold and repeated shots to the point of exhaustion, he learned precision, patience, and self-control. Each shot became an inner challenge: maintaining calm, concentration, and determination despite the pressure.

Victories, like his first single-digit score or a comeback from a low start to a 1-under draw, taught him the power of letting go. Failures, on the other hand, revealed the essential: it's not physical strength that sets a player apart, but mental clarity and emotional management.

Mental preparation then becomes a no-brainer. It allows you to transform your relationship with yourself, manage pressure, optimize your performance, make the best decisions, and maintain your balance. Like the greatest champions Tiger Woods, LeBron James, and Novak Djokovic, Charles has made the “mental room” his invisible training ground.

What he learned on the green, he transposed into his personal and professional life: acting with intention, staying aligned, thinking long-term while remaining present.

Golf teaches mastery of the body. Mental preparation teaches mastery of the mind. Together, they form a synergy: precision of movement combined with inner clarity .

This is the philosophy that Maison LOWERY Héritages embodies: a grounded, conscious luxury, a symbol of balance, strength and alignment.

“Golf is a game played on a five-inch course, the distance between your two ears.”
Bobby Jones

Embody inner excellence, inspire outer

Charles firmly believes that luxury is not only what we see, but what we feel, what we embody. His vision is to make visible the inner work: rigor, clarity, mental strength. He wants each creation to become a bridge between the invisible (thoughts, emotions, preparation, discipline) and the visible (presence, posture, elegance).


His ambition is that the pieces of the House are not simple accessories, but true catalysts of attraction and vectors of manifestation of creations designed to align energy, awaken inner power and materialize intention.

Each creation must inspire, strengthen self-esteem, inspire confidence, activate courage, and boost energy. By wearing one of these objects, each person feels aligned with their aspirations, ready to act with intention and achieve fulfillment. Through their attitude, posture, and personal story, the wearer themselves become a source of inspiration: they embody the values of surpassing oneself, inner clarity, and legitimacy, and can inspire others through what they manifest on a daily basis.

Heritage & Roots

Saint-Étienne & exceptional textiles

LOWERY Héritages has chosen to establish itself in Saint-Étienne, the cradle of exceptional textile expertise and a land of innovation where craftsmanship and creativity blend. It is here, in the heart of this city of ribbon makers, that the origins of the founder and his family lie, a lineage shaped by precision, resilience, and a love of fine craftsmanship.

True to this heritage, the Maison perpetuates the spirit of the Saint-Étienne workshops, celebrating invisible details, noble materials, and mastery of gesture. LOWERY reinterprets this tradition in a contemporary vision of conscious luxury, where each creation becomes a symbol of attraction, intention, and accomplishment, connecting family roots to the manifestation of the future.

A three-hundred-year-old family heritage rooted in excellence


For three generations, this passion for textiles has run through the family's veins, in Saint-Étienne, the historic cradle of French textile expertise. The great-grandfather already ran his workshops, designing collections, crafting hats, caps, ties, accessories, and certain pieces of clothing, embodying the value of detail and care. The grandfather, supported by his sister and brother, gave birth to a textile company dedicated to the manufacture of accessories and clothing, a place where the taste for beauty, the demand for materials, and the precision of the gesture have been passed down from hand to hand. The father, for his part, worked at the heart of this family business before joining a fashion house, enriching his vision, its codes, and its high standards.

Today, Charles takes up the torch and continues what his lineage has built by creating the LOWERY Héritages house, a space where luxury meets awareness, rigor and inner power.