The LOWERY newspaper


Explore the LOWERY Journal: a space of clarity blending mental preparation, discipline, and understated luxury. Nourish your mind, because true luxury is embodied.
Le "Quiet Luxury" en 2026 : Pourquoi la vraie puissance n'a plus besoin de logos ostentatoires
"Quiet Luxury" in 2026: Why true power no longer needs ostentatious logos
The evolution of luxury, like that of major social dynamics, is punctuated by pivotal moments where material display gives way to the depth of intention. In 2026, we witness a... Read more...
Brookline, 1913 : Anatomie d’un retournement de situation historique
Brookline, 1913: Anatomy of a Historical Reversal
The history of sport, like that of luxury, is punctuated by pivotal moments where material reality fades before the power of the psyche. On September 20, 1913, at the Brookline... Read more...
Le Mentor de l’Ombre : Pourquoi personne ne gagne seul
The Shadow Mentor: Why No One Wins Alone
The story of excellence is rarely written in the first person singular. In 1913, when outsider Francis Ouimet shook the established order by becoming the first amateur to win the... Read more...
La Science de l'Ancrage : Comment programmer votre cerveau pour la réussite
The Science of Anchoring: How to Program Your Brain for Success
Have you ever experienced a sudden, intense emotion upon hearing an old song or smelling a particular scent? This phenomenon isn't magical; it's a powerful biological mechanism called neuro-association .... Read more...
Le luxe comme levier de confiance : comment l’estime de soi grandit grâce au beau - Lowery
Luxury as a lever of confidence: how self-esteem grows thanks to beauty
Luxury, often perceived as an outward sign of wealth or status, can play a much deeper and more intimate role: that of nurturing self-esteem and strengthening personal confidence. But the... Read more...
Préparer son mental, c’est préparer son avenir - Lowery
Preparing your mind is preparing your future
Mental preparation, long reserved for elite athletes, is now emerging as a universal lever for performance and personal accomplishment. Visualization, routines, mantras, anchors: all techniques that help optimize concentration, manage... Read more...
Pourquoi les plus grands leaders ont une routine matinale sacrée - Lowery
Why the greatest leaders have a sacred morning routine
In a fast-paced world where every decision can transform a career or redefine an empire, the greatest leaders share a secret: they've all ritualized their early mornings. It's neither a... Read more...
Un objet, un rituel : comment une casquette peut changer votre quotidien - Lowery
An object, a ritual: how a cap can change your daily life
What if a simple object could transform your state of mind, refocus your energy, and support your inner growth? At Lowery Héritages, we believe that certain objects, when worn with... Read more...
Le mindset des champions : ce que les athlètes nous apprennent sur la réussite intérieure - Lowery
The Mindset of Champions: What Athletes Teach Us About Inner Success
We often admire champions for their spectacular victories, their technical mastery, and their track record. But what truly sets them apart isn't always visible on a podium. The real secret... Read more...
Pourquoi le vrai luxe, aujourd’hui, c’est d’être soi - Lowery
Why true luxury today is being yourself
Luxury has long been associated with ostentatious possession: a visible logo, apparent prestige, monetary scarcity. But the world is changing. Today, a silent transformation is taking place in the world... Read more...
Inspiration Collection 5