The LOWERY experience

Each LOWERY Heritage creation provides access to an experience inspired by the research of Dr. Joe Dispenza on neuroplasticity, Dr. Antonio Damasio on emotional intelligence, and Dr. Edmund Jacobson , a pioneer of conscious relaxation.

These rituals, used in the mental preparation of Navy SEALs and special forces , combine breathing, visualization and grounding to enhance confidence, clarity and presence.

Thus, each piece becomes more than a symbol of style: a tool for inner alignment, where luxury meets the science of consciousness.

When the science of the mind meets the art of luxury

Reprogram the mind, reveal greatness

Each day, our mind produces between 60,000 and 70,000 thoughts.

According to research conducted by neuroscientists such as Joe Dispenza or Bruce Lipton, approximately 80% of these thoughts are repetitive, and nearly 80% are negative.

In other words, the majority of our thoughts today are the same as yesterday and they condition our emotions, our decisions and our perception of ourselves.

Neuroplasticity, a fundamental concept in modern brain science, proves that we can reprogram our neural circuits: by consciously changing our thoughts and emotions, we transform our inner state… and therefore our external reality.

LOWERY rituals are based on this principle: neuro-emotional exercises inspired by the mental preparation of high-level sports, combined with the science of conscious visualization.

Every word, every breath, every mental image has been designed to stimulate the brain areas linked to gratitude, success, and self-confidence.

“Changing your reality begins with changing your inner state.”
 Joe Dispenza

The experience that reprograms the mind

Performance is not a matter of chance, it is a science.
The LOWERY experience is not simply about relaxing you, but about calibrating your mind for high-intensity challenges.

Our audio protocols are not simply meditations. They are designed based on proven scientific research and are currently used by leading French coaching academies , the very ones that prepare Top 500 entrepreneurs, senior executives, and elite athletes.

Through your device, you have access to a library of tools specifically designed for each key moment in your journey:

  • Competition Ritual: To enter the zone before the stakes.
  • Stress Management & Resilience: To transform pressure into fuel.
  • Confidence & Anchoring: To solidify your leadership position.
  • Self-knowledge: To align your actions with your deepest identity.

The Lowery Method: Neuro-Emotional Anchoring
Each session acts as a three-step reprogramming:

  1. Regulation: Breathing techniques to regain immediate control of the nervous system.
  2. Activation: Stimulating the circuits of gratitude and power to boost brain biochemistry.
  3. Programming: Intentional visualization to create the neural pathway to your future success.

By linking these practices to your cap, LOWERY transforms the object into a Pavlovian trigger . Wearing the cap becomes the physical signal that instantly activates your performance state.
More than just an accessory, you carry your own mental operating system.

 Discover our coaching package